September 2022 — Present
As an account strategist for Northwestern's premier student-run marketing agency, I collaborate with my quarterly client team to provide local businesses a myriad of marketing functions.
I am also involved in Form & Function's Diversity, Equity, and Inclusion Committee. We meet once a week to brainstorm DEI-centered programming for our members.
One of my clients was Evanston Environmental Association, a nonprofit that promotes environmental awareness and education in Evanston. EEA's main goal for the quarter was to drive awareness of its two main annual events: the Wild & Scenic Film Festival and its online plant sale.
Prior to working with Form & Function, EEA did not have a marketing strategy. So, our first step was creating a brand guide. We chose a natural color palette, which emphasizes EEA's organizational values. We also standardized the fonts used across EEA's website and social platforms to ensure a cohesive brand image.
To promote the two events, I wrote monthly newsletter copy encouraging residents to register to become an EEA member, buy tickets to the film festival, and reserve a plant early at a discounted price.
As a client team, we devised a content strategy and brainstormed topics for post templates. I designed flyers for the film festival and plant sale, as well as some evergreen posts about sustainable living.