Marketing
Experience
09/2022 - Present
Copywriting and Distribution Manager, ACRE Partner
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Led a team of 4 copywriters in content curation in personal branding campaigns for 10+ clients.
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Generated 120k+ impressions and 21% increase in reach over 4 months by directing weekly distribution of 20+ social media posts to target audience and proper channels.
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Designed new processes on work management platforms (SmartSuite, Citrix Podio) to streamline workflow and simplify onboarding for new team members.
09/2022 - Present
Account Strategist, Form & Function Marketing
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Collaborated with fellow strategists on Northwestern’s premier student-run marketing agency to provide full suite of marketing services for local businesses and start-ups.
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Created and presented brand guide based on market research, wrote monthly newsletter copy, and designed flyers to promote upcoming events for local environmental organization.
06/2022 - Present
Social Media Director & Managing Editor, Scene+Heard
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Oversaw copywriting, strategy, visual asset design, metrics management, and seasonal marketing campaigns for Instagram of Northwestern’s premier arts and culture publication, increasing CTR by 2% and follower count by 150+.
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Optimized website articles with SEO to increase website traffic to annual total of 70k unique visitors.
06/2022 - 09/2022
Multimedia Intern, Circle of Blue
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Produced and edited 3 weekly Instagram reels and long-form YouTube videos spotlighting journalistic investigations that received 3000+ impressions.
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Conceptualized and generated multimedia assets and templates on Adobe Creative Cloud, leading to the development of 2 new multimedia series published on company website and Instagram.
03/2022 - 06/2022
Video Editor, The Daily Northwestern
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Managed and trained a team of 6 video reporters in scriptwriting, video production, and creative digital storytelling.
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Filmed, produced, and edited weekly videos about campus- and city-related topics under tight deadline, doubling the paper’s multimedia output to 20 videos and exceeding benchmarks by 67% in the span of 3 months.
09/2022 - 03/2022
Reporter, Medill Investigative Lab
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Wrote 2 1500+ word investigative articles on the harmful effects of coal ash throughout the Midwest, published on Energy News Network and spotlighted on Detroit Public Television segment.
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Conducted 20+ interviews with public officials, attorneys, and local activists; synthesized research from government documents and company filings; and delivered high-quality reporting under tight deadline.
Education
2020 -
June 2024
Northwestern University |
B.S. in Journalism, Minor in Environmental Policy & Culture, Certificate in Integrated Marketing Communications (IMC)
GPA: 3.98/4.00 | Dean’s List: 9 of 9 quarters
2016-2020
Walnut High School
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Valedictorian; No. 1 ranking in Class of 2020
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Varsity girls soccer captain
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Newspaper editor-in-chief
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National Honor Society Treasurer
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Future Business Leaders of America Secretary
Skills
& Expertise
Technical
Proficient in Excel, Adobe Creative Cloud, Microsoft Office Suite, WordPress, R, Datawrapper
Languages
English (Native), Mandarin (Fluent),
French (Beginner)
Interests
Writing film and TV show reviews, playing soccer, reading speculative fiction, slaying monsters in weekly Dungeons & Dragons campaigns, being too invested in the Oscars